Advertisement is a part of life. Everywhere you go there is an advertisement of some kind whether it is on the bus, on the internet, in video games and in even in schools.

Advertisement in video games is certainly something that is not unheard of but it has seen a rise over the last few years. The first game to actually feature an “in game” advertisement was way back in 1978 and was called Adventureland. The advertisement itself was merely showing off the next game that was on the way by the maker of Adventureland itself.

Football games were one of the first big games to recieve “in game” advertisments. Now games featuring cities in which you can explore like Prototype are using in game advertisements as well as shooters like Ghost Recon. Splinter Cell even had a giant billboard advertisement that you couldn’t avoid seeing as you had to climb over it.

Schools are the one that has always caused a big debate but advertisement has been around in schools for many years. The real question to ask is are corportate companies just trying their luck in a new sector or trying to almost trick the younger people into buying their products?

The corporate world has managed to infiltrate the education system in a number of ways:

• Educational posters can actually contain adverts for candy.

 

• When the school lunch is served, brand name foods are sometimes given out with the name being plastered all over the food serving process.

 

• Some school busses actually have advertisements within them so even before and after school the children can not escape the power of big corporate companies.

 

• More recently and perhaps most worryingly we have begun seeing sponsored lessons taking place within schools, with subtle and not so subtle branding taking place within the lesson plans. This does not sound too different to the times of Nazi Germany in which the dictator Adolf Hitler forced people to read and write about the Nazis, does it?

There are a wide range of advertisements around the globe, ranging from Print management to branding. sign printing are now even used for advertisements when a company is hosting or attending a certain event.

Tags

Computer Games & Software