Any kind of business, offline or online, will present you with lots of alternatives with Cross-Channel MOJO, Non-Stop Traffic Formula bonus from which you must choose. That is part of the reason most new marketers have such a tough time with it.

When you really think about what is responsible for a landing page’s ability to convert, you uncover simple truths. All landing pages are made up of all of the same basic components: words and images. What you really need to figure out, and you might need some help here, is how you need to combine those two basic elements correctly. You need to touch the emotions, heart and even soul of the reader. Don’t make the mistake of believing that this is deceptive because it is not. It’s important to remember that every buying decision is based on emotions and that you are using yours to sell something. It’s important to learn what your audience finds the most important and what the best way to “talk” with them really is.

For the most part, the Internet based call to action copy is compelling, gets to the point and is very straightforward. Try testing a call to action that is less direct and commanding.

There are more and more people who aren’t as appreciative of being ordered to do something. Your call to action is better served by including words and phrases like “trying” and “learning more”, etc. “Download Now!” can really turn people off but “Learn More” is not quite as in your face. Still, work hard not to use words that might be confusing or too vague. One copywriting device you are more apt to see in a landing page is the bullet point. You know, those short paragraphs or even one-liners preceded by an actual bullet point or appropriate cool little graphic. Incidentally, it’s usually better to use tiny symbols or actual bullet points rather than larger graphics that can distract the reader from the actual content. One benefit of bullet points is that they’re good for getting past any likely objections the reader might have to your presentation. This is not, of course, their only use; however, you should include any essential points in this area. People find it easy to focus on bullet points, making your information more accessible.

It’s vital that your landing page readers trust you, but you already know that. We’ve talked about some of the devices and different things you can do to improve the chances of that. Where you put them, however, is also going to influence your conversion rate. What you need to do is make sure that anything you are hoping to use to get people to trust you should be easily visible. Make sure they’re in the position often referred to as “eye level.” So rather than placing those testimonials and seals at the bottom, as an afterthought, place them higher up on the page. It’s good to put them above the fold but don’t let them feel annoying to readers. If you learn how to design great landing pages, you can instantly take your business to a new level. There aren’t actually that many recent courses on this topic, at least that we’re aware of. Yet, there is some older yet still relevant information on landing pages circulating the internet. Giving a little extra attention to your landing pages can increase the effectiveness of all of your marketing campaigns.

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